Money Shot: THE PornHub Story

Key Art And Creative Artwork for A Product Suite

Created at AllCity Media
Client - Netflix
Genre - Documentary

A billion dollar industry that makes up 35% of all internet traffic. The company with a monopoly on online pornography, almost entirely running on amateur content. Can it protect its content creators?
Key themes to visually communicate:
More to this brand than meets the eye
Empowered content creators
Pioneering economy
Dark underbelly

KEY ART

Product Creative

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Performance

Netflix’s 4th most watched film globally in March 2023.

Sat in the top 10 most watched Netflix films across 65 countries.

Reached the 2nd most watched film on Netflix in 11 countries, including:
Austria - Bulgaria - Canada - Denmark - Finland - Hong Kong - Iceland - Israel - Luxembourg - Sweden - Switzerland