A UFO crash lands in Roswell, New Mexico and three alien children emerge from the craft. The children grow up in fear of what will happen to them if the town discovers who they are. One of the three reconnects with a teen crush and reveals their secret to save their life. Bringing their fears into reality.

This ad was built to be viewed in Spotify for the launch of The CW’s TV show “Roswell, New Mexico”. When users clicked the banner it would launch a video that took over the interactive area of the app. Once the video had finished they would then be taken to a microsite where they can watch a trailer, view images from the show and learn more about it.